360 Degree Approach to Brand interaction between Doctor, pharma company, sales rep and patient

In this very competitive environment, promoting pharma products through conventional techniques have become an uphill task. Its this reason that companies have started going beyond the conventional methods by involving the customer & consumers, encouraging communities, approach target audience through internet and recently mobile phone.

There are two major components in the prescription base business ecosystem.
Component 1: Doctor
Component 2: Patient

Engaging each component has lead to evolution of unique strategies and tactics. It is this endeavor that has attracted newer technologies converging to enable valued engagement of pharma companies, doctors and patients.

Here is a demo of how a doctor is engaged by providing him service valued in his practice. It also shows how a patient is engaged by persuasion and then drive him to target community website (web2.0 model). (Community website could be managed by pharma company for conducting video training or education for patient, or provide helpful tools.)

In this video file, you would see that engagement is triggered by serving “just on time” at the time of need.

The need in Case of doctor is usually to do with his practice. The need for patient is getting well!

(for larger screen)      http://www.youtube.com/watch?v=OgG4tKzNdvY

embedded video (lower resolution)