Mobile Phone getting medical device!!

Reuters reports that NTT DoCoMo has come out with a "Fitness Phone" that "can measure your pulse or the amount of steps you've taken in a day, dispenses heath advice after you've punched in statistics such as gender, age and weight.

And you can also exhale into the phone and it will tell you whether its time to reach for the breath mints."

Their target audience? According to Kentaro Endo, spokesman for NTT DoCoMo. "Our primary target groups would be fat-fighting middle-aged businessmen and young women on diets."

Well while this is a great device, but hey, database of clients using these phones can lead to a great marketing media for companies promoting diabetese management, hypertension management, dietary products services offered on this these phones. Not only will it be a great marketing media, but also a great brand builder. Features like health search engine services can be promoted and this in turn could promote search engine marketing for health products.

How about cell phone connecting to 3 refferd emergency numbers as it detects medical emergency medical signals!!!!

This will be a great measurement tool, and also a great tool for pharma products refill sales on this device.(Though this part can run on rest of the cell phones also.