Metric Modelling of Delta waves of Shockwave-Potential Key to Next Premium Slot internet advertising

http://www.watblog.com/2007/12/22/metric-model-of-delta-waves-of-shockwave-potential-key-to-next-premium-slot-internet-advertising/
Companies rush to block premium slots on web media to ensure high brand visibility. They go ahead with deploying advanced multimedia tools, to attract, and engage the users.
Is the investment working optimally? Answer is “no”.You can measure it on web media you are advertising. How do these web media help optimize the investment that their clients have done in buying premium slots. If these web media could optimize this, they could also increase their revenue by adding premium to this service.What if the web user population on target site (where an investor has placed a great advertisement on prime space of home page) is not on home page for certain period. What if the traffic has moved to different page of the site for various reason. Shouldn’t the prime slot advertisement playing on home page be showing up at that page at that time? What if high traffic is spilt into 2 specific pages.
shouldn’t the premium slot be showing there at those 2 specific sites?How will internet know that the traffic is going to increase at select section of the website/portal in next 5-30 seconds or may be 30 minutes?

We could apply logic of measuring delta waves piling up ahead of shockwave. (http://en.wikipedia.org/wiki/Shock_wave) and concepts of aerodynamics created by Ludwig Prandtl.Across a shock there is always an extremely rapid rise in pressure, temperature and density of the flow. At the tip of progressing wave, the pressure induces a thin layer of piling waves. Observation: The phenomenon of piling waves or delta waves is created before the actual shock-wave moves in.

This phenomenon applies to behavior of human beings too. There is always a strong impulse creator, which leads to strong polarization of human behavior in similar pattern, resulting in mass formation. The effect stays and then tapers away. The induced impulse initiates the clusters of shockwave progression points.Lets apply this to Portals, and websites. If we study the browser behavior, we would realize that there is always a set of patterns. An interesting study on browsing behavior is published in http://www.andrew.cmu.edu/user/alm3/presentations/choicesymposium2001/bucklin.pdfOne key pattern relates to the model of shock-wave and its delta waves.

When ever a traffic volume moves to a specific page, it creates a short delta. This delta is a quick precursor to the larger traffic and like shock wave it would be temporary.If we can standardize the metrics for this delta, then it can be used as an indicator of identifying which page will have traffic shockwave. Once this is known, a custom application could create copies of premium advertisements (at home page) and post it at the pages about to experience shock-wave effect.

The delta metrics info could be used in various strategic marketing too. If the health page is about to experience shockwave, the server could push sponsored premium advertisement of a sponsored healthcare product. As the shockwave tapers, the advertisement could be pulled out.

This also allows the advertiser to optimize his investment in online advertising.
The advertiser could opt for advertisement floater option (where prime advertisement stays at fixed slot, and creates copies and floats it across the pages experiencing delta waves effect, or advertising only at the time zone when the shockwave is experienced.This model could get evolved and applied to ad-servers for we and mobile. This way, a complete advertising management engine can be developed that pushes advertisements based on the parameters set for the level of delta wave of shockwave.- Like in my earlier article on m-pulsive marketing, this could again support another form of “realtime advertising”.